A true professional, a hard worker and a fantastic guy. RIP
We mourn the passing of our friend & representative David Miller
November 30, 2009Cool New Marketing Signage
November 6, 2009
Cresent to Introduce Media-Friendly, Small Scale Bedroom & Entertainment Pieces in High Point
October 6, 2009The Need to Feel Green
September 30, 2009Almost every company in the consumer products world, in both durable & non-durable goods, seeks some way to differentiate their brand or product from the sea of competing merchandise.
Recently, “being green” has been a key area of distinction and marketeers are at it full throttle. As can be expected, the truth is often stretched to fit the marketing department’s view of reality rather than the actual facts. “Greenwashing” is the result and it can only be checked by thoughtful consumers who are willing to ask questions and challenge label claims they believe to be suspect.
A recent study by TerraChoice Environmental Marketing outlines the 7 Sins of Greenwashing. It has been republished below.
Cresent Fine Furniture was one of the founding members of the Sustainable Furnishings Council, but we are by no means a green leader. We’re doing all we can to be kind to the environment and developing sustainable business practices, which is smart business.
It’s natural to want to feel good about the products we make and sell. Let’s just try to tell the truth about what we offer, rather than greenwashing our way to market.
Cresent New Introductions – LasVegas Market
September 16, 2009New media consoles in two sizes, in solid cherry and solid maple in four finishes. Feature a Wii/PS3 Garage. Available Spring ’10
Cresent’s Sustainability Efforts
September 10, 2009FurnitureRules Blog
September 9, 2009Cresent to Introduce Media-Friendly, Small Scale Bedroom Pieces to Collections
Expanding into Entertainment Category for the Successful Cresent Classics collection.
Make Sales Happen
June 26, 2009You can’t stay in your corner of the forest waiting for others to come to you. You have to go to them sometimes. –Winnie the Pooh
Gallery Furniture Fire in Houston Ruled Arson
May 28, 2009- Mattress Mac vows to reopen Gallery Furniture quickly –
Click2Houston
