A true professional, a hard worker and a fantastic guy. RIP

Recently, “being green” has been a key area of distinction and marketeers are at it full throttle. As can be expected, the truth is often stretched to fit the marketing department’s view of reality rather than the actual facts. “Greenwashing” is the result and it can only be checked by thoughtful consumers who are willing to ask questions and challenge label claims they believe to be suspect.

A recent study by TerraChoice Environmental Marketing outlines the 7 Sins of Greenwashing. It has been republished below.

Cresent Fine Furniture was one of the founding members of the Sustainable Furnishings Council, but we are by no means a green leader. We’re doing all we can to be kind to the environment and developing sustainable business practices, which is smart business.

It’s natural to want to feel good about the products we make and sell. Let’s just try to tell the truth about what we offer, rather than greenwashing our way to market.